Get your ppc specialist resume past ATS screening. Paste any job description below, get your keyword match score, and generate a tailored CV in 60 seconds.
These keywords appear most frequently in ppc specialist job descriptions. Missing even a few can drop your ATS score below the screening threshold.
Hard and soft skills that ppc specialist ATS systems look for
Common mistakes that cause ppc specialist resumes to fail ATS screening
List every ad platform individually: 'Google Ads', 'Meta Ads Manager', 'LinkedIn Campaign Manager', 'Microsoft Advertising', 'TikTok Ads' - ATS matches exact names
Include 'Performance Max' and 'Smart Bidding' - these are current Google campaign types that ATS increasingly filters for to screen for up-to-date knowledge
Always add ROAS with a number: 'maintained 4.8x ROAS across $600K monthly Google Ads spend' - ROAS is the primary metric that ATS and hiring managers scan for in PPC resumes
Include 'negative keyword management' - a specific, non-obvious PPC skill that appears in many job descriptions and signals hands-on account management depth
Add 'Google Tag Manager' and 'conversion tracking setup' - technical tracking skills appear in most senior PPC job requirements
List your Google Ads certifications by specialty: 'Google Ads Search Certified', 'Google Ads Display Certified' - certification names are ATS-filtered keywords in paid search roles
Essential keywords: Google Ads, Meta Ads, PPC, paid search, paid social, ROAS, CPC, Quality Score, Smart Bidding, Performance Max, retargeting, audience targeting, Google Tag Manager, conversion tracking, Google Analytics 4, and Looker Studio. Platform names and performance metrics are the highest-weight ATS signals.
Use the metrics PPC teams track: ROAS (e.g., 4.2x), CPC reduction (e.g., 'reduced average CPC 28%'), ad spend managed ($X/month or year), CPL (e.g., '$18 CPL vs $35 industry average'), CTR improvements, conversion rate lift, and impression share. Example: 'Managed $350K/month Google Ads account - maintained 3.9x ROAS while scaling spend 60% in 8 months.'
Specify campaign types: 'Google Shopping (Standard + Performance Max)', 'product feed management (Google Merchant Center)', 'Dynamic Remarketing for e-commerce', 'Shopping campaign segmentation by margin and category.' For e-commerce PPC, add revenue-specific metrics: 'email-attributed revenue', 'POAS (Profit on Ad Spend)', 'ROAS by product category.'
Yes - multi-platform experience is increasingly expected. Separate each platform with its own bullet showing mastery: Google Ads (search, display, shopping, video), Meta Ads (conversion campaigns, catalog ads, lead gen), LinkedIn Ads (B2B lead gen), TikTok Ads (awareness, conversion). Note budget managed per platform separately - it signals platform-specific depth.
PPC specialists are execution-focused: keyword research, bid adjustments, ad testing, Quality Score optimization, negative keyword management. Paid media managers are strategically broader: channel mix planning, budget allocation across platforms, agency management, attribution modeling, reporting to senior leadership. Use 'paid media manager' language if you make channel strategy decisions. ATS CV Checker shows which keyword cluster matches your target role.
Guides to help you pass ATS screening faster