Get your copywriter resume past ATS screening. Paste any job description below, get your keyword match score, and generate a tailored CV in 60 seconds.
These keywords appear most frequently in copywriter job descriptions. Missing even a few can drop your ATS score below the screening threshold.
Hard and soft skills that copywriter ATS systems look for
Common mistakes that cause copywriter resumes to fail ATS screening
Specify copy types in every job bullet: 'ad copy', 'landing page copy', 'email subject lines', 'product descriptions' - ATS for copywriting roles filters for format-specific terminology
Include 'direct response' if you write conversion-focused copy - this is a distinct ATS keyword cluster that DTC brands and performance marketing teams specifically search for
Add 'brand voice' and 'style guide' as standalone keywords: 'developed brand voice and style guide adopted company-wide' - signals senior-level brand writing capability
Quantify copy performance: 'Landing page copy lifted conversion rate from 2.1% to 5.8%', 'Email subject line A/B test increased open rate by 34%' - links writing to measurable outcomes
List 'UX writing' or 'microcopy' if you've done product/interface copy - this is an increasingly valued keyword cluster as product-led companies blend content and UX writing
Include SEO writing capabilities explicitly: 'SEO-optimized blog content', 'keyword-integrated long-form articles' - many copywriter roles now require both conversion copy and SEO content skills
Essential keywords: copywriting, brand voice, ad copy, direct response, SEO writing, content writing, email copywriting, landing page copy, conversion rate, A/B testing, UX writing, creative brief, long-form content, product descriptions, and CTA optimization. Specify formats produced - ATS matches copy type vocabulary precisely.
Tie copy to conversion data: 'Rewrote checkout page copy - conversion rate increased from 1.8% to 3.4% (89% lift)', 'Email sequence A/B test: subject line variant drove 41% higher open rate', 'Product description overhaul contributed to 23% increase in add-to-cart rate.' If you don't have direct A/B data, use content performance: traffic, time-on-page, shares, and lead volume.
Yes - portfolio is essential for copywriter roles. Include a URL in your header: 'Portfolio: yourname.com/work.' Organize portfolio by copy type (ads, emails, landing pages) so reviewers can find relevant samples quickly. ATS doesn't read portfolios, so your resume text must still include all keywords - the portfolio closes the human review stage. Use ATS CV Checker to optimize the text, then link your portfolio.
Copywriters emphasize persuasion, conversion, and response: ad copy, landing pages, email sequences, direct response. Content writers emphasize information, SEO, and thought leadership: blog posts, whitepapers, guides, editorial. Many roles require both. If you do both, lead with the type the target role emphasizes - ATS CV Checker compares your keyword mix against the job description.
Create a 'Freelance Copywriter' entry with a notable client list: 'Clients included: Shopify Plus merchants, B2B SaaS companies (Figma, Notion competitors), D2C consumer brands.' Group by client type or industry. Include volume: '200+ projects delivered across 40+ clients in 4 years.' Emphasize consistency, self-management, and measurable results - qualities in-house teams value in freelancers transitioning to staff roles.
Guides to help you pass ATS screening faster