Get your content marketing manager resume past ATS screening. Paste any job description below, get your keyword match score, and generate a tailored CV in 60 seconds.
These keywords appear most frequently in content marketing manager job descriptions. Missing even a few can drop your ATS score below the screening threshold.
Hard and soft skills that content marketing manager ATS systems look for
Common mistakes that cause content marketing manager resumes to fail ATS screening
Specify content types produced: 'long-form blog posts', 'whitepapers', 'case studies', 'webinars', 'video scripts' - ATS scans for format-specific keywords
Name your CMS explicitly: 'WordPress', 'HubSpot CMS', 'Contentful', 'Webflow' - these are frequently filtered in ATS
Include SEO metrics tied to content: 'grew organic blog traffic 200% in 12 months', 'ranked 47 posts on page 1 Google'
Use 'topic cluster' and 'pillar page' terminology if you've built content architecture - it's a differentiating senior-level keyword
Add distribution channels: 'LinkedIn newsletter', 'email digest', 'content syndication to industry publications' - shows end-to-end ownership
Mention team size managed and freelancer/agency coordination - 'managed 8 freelance writers' signals leadership ATS looks for at manager level
Core ATS keywords include: content strategy, editorial calendar, SEO content, HubSpot, CMS (WordPress/Contentful), B2B content, demand generation, gated content, lead nurturing, topic clusters, brand voice, and content analytics. Match the exact terms from the job description - ATS CV Checker identifies what's missing.
Connect content to pipeline: 'Content program generated 1,200 MQLs/quarter through gated assets', 'Blog ranked #1 for 12 target keywords, driving 40% of inbound leads', 'Email newsletter grew to 25K subscribers with 42% open rate.' Tie organic traffic growth to lead volume and revenue where possible.
Yes - include a Portfolio URL in your header alongside LinkedIn. ATS systems don't read portfolio sites, but human reviewers will. Add a line: 'Portfolio: yourname.com/writing.' In the resume body, describe your best content pieces with results, not just titles.
Content marketing managers emphasize strategy, distribution, analytics, team management, and demand generation impact. Copywriters focus on ad copy, creative briefs, brand voice execution, and conversion. If you do both, structure your resume around strategy leadership first, then mention writing execution as a supporting skill.
Must-list tools: HubSpot or Marketo (automation), WordPress or Contentful (CMS), Ahrefs or Semrush (SEO research), Google Analytics 4 (performance), Asana or Monday.com (editorial planning), Canva or Figma (visual briefs). Tools are high-weight ATS signals - list all platforms you've used professionally.
Guides to help you pass ATS screening faster